# SEO and GEO Monitoring Playbook

## Weekly Checks

1. Submit or inspect updated URLs in Google Search Console.
2. Review indexing status for product, category, blog and trust pages.
3. Check search queries with high impressions and low CTR.
4. Run `npm run seo:audit` before each deployment.
5. Test 3-5 AI visibility queries in ChatGPT Search and Perplexity.

## Monthly Checks

| Area | Action | Tool |
|---|---|---|
| Indexing | Check sitemap and URL inspection | Google Search Console |
| Structured Data | Test Product, FAQPage, BlogPosting and BreadcrumbList | Rich Results Test |
| Performance | Check Core Web Vitals | PageSpeed Insights |
| AI Visibility | Test buyer questions | ChatGPT Search / Perplexity |
| Conversions | Review inquiry source pages | Website analytics / Admin |
| Citations | Search brand and topic mentions | Google / Bing |

## Priority Optimization Rules

- High impressions + low CTR: rewrite Meta Title and Description.
- High traffic + low inquiry: strengthen RFQ CTA and trust badges.
- Product page with impressions: add buyer FAQ and application notes.
- Blog with impressions: add internal links to product category and RFQ page.
- AI query not citing ANTENNOVATE: add a direct answer paragraph and external citation.

## Important URLs

- Sitemap: https://antennovate.com/sitemap.xml
- Products sitemap: https://antennovate.com/sitemap-products.xml
- Blog sitemap: https://antennovate.com/sitemap-blog.xml
- AI index file: https://antennovate.com/llms.txt
- Monitoring URL list: https://antennovate.com/resources/seo-monitoring-urls.txt
- AI query test sheet: https://antennovate.com/resources/ai-visibility-test-queries.md